The 8 Essential Tools Every Small Business Needs

Where to Start to Get Your Business Online: The 8 Essential Tools Every Small Business Needs

Getting your small business online can feel overwhelming at first — but it doesn’t have to be. Whether you’re running a trade business, a home service, or a small independent company, having a solid online presence is essential.

Here’s a simple guide to the eight pieces of software you need to get your business online — and the good news is, most of them are free. These tools form your digital foundation — the “master key” setup that everything else can build on as your business grows.

🔑 1. Google Account

Start with a dedicated Google Account just for your business — not your personal one.
Think of it as your digital master key.
You’ll use it to set up your other accounts, manage access, and keep everything organised.
👉 Go to google.com/account/about and create one using your business name (e.g. yourbusinessname@gmail.com).

🌐 2. Domain Name

Your domain name is your digital address. It’s what customers type in to find your website — like www.yourbusinessname.co.uk.
Buy your domain at domains.squarespace.com.
This also lets you create a professional email address later (e.g. info@yourbusinessname.co.uk).

🏗️ 3. Website

Next, create a simple website using Google Sites — it’s free and easy to manage.
Your site should include your About section, services, and service areas.
If you need help setting up your website, our Digital Starter Package at BlueWood Office can get everything in place for you.

🧰 4. Zoho AccountGo to zoho.com.

Zoho offers powerful software for small businesses — including CRM, email, invoicing, and more.
It integrates beautifully with Google tools and acts as your business operating system.

📝 5. Blog Site

Create a separate blog site (using Blogger or another platform).
This is where you’ll post helpful, educational content — updates, how-tos, or tips for your customers.
Regular blogging boosts your SEO and keeps your website visible in search results.

📍 6. Google Business Profile

If you serve a local area, your Google Business Profile (GBP) is essential.
It helps customers find you on Google Search and Maps, builds trust, and improves your local SEO.
Keep it updated with photos, posts, and reviews to stay visible.

📧 7. Professional Email

Set up a professional business email via Zoho Mail.
Zoho offers up to five free business email accounts, which means each team member can have their own address.
Example: sales@yourbusinessname.co.uk or admin@yourbusinessname.co.uk.

☎️ 8. Business Phone Number

Finally, get a dedicated business number using a virtual phone system like CircleLoop.
You can use it from your existing phone but keep your personal number private.
It’s ideal for small businesses that want to look professional and stay organised.

💡 Need Help Setting It All Up?

You can do it yourself — or we can do it for you.
At BlueWood Office, we set up and manage these tools for trades and small businesses, helping you build a professional online presence from day one.

👉 Visit https://ict.bluewood.pro/ to explore our Digital Starter Package and let’s get your business online — the right way.

▶️ Watch Our Video 

See the full walkthrough here: https://www.youtube.com/watch?v=9Y-MpRIrLyw