Marketing Services for Trades Businesses: Marketing and Sales Made Simple Hi, I’m Lovely, your Marketing Expert at BlueWood Office . If you’re a busy tradesperson, you already have the skills to deliver excellent work—but are people finding out about them? That’s where we come in. At BlueWood Office, we specialise in helping trades businesses across North London stay visible, professional, and profitable online. From marketing strategy to content creation, social media, and SEO, we provide practical, no-fuss marketing that helps you get more of the clients you enjoy working with. Why Trust BlueWood Office with Your Marketing and Sales? We understand tradespeople don’t have time for fluff, jargon, or random posts. Our approach is smart, steady, and connected , linking your Marketing, Admin, Bookkeeping, and ICT systems to create one cohesive business growth engine. When you work with us, you get: Weekly blogs, social media content, and Google Business Profile updates—all done for you...
Disclaimer: This blog may contain affiliate links. They help support the free content I create — thanks for your support! 💪
5 Must-Have Website Features for Tradespeople
Hi folks – Conrad here 👋 I’m a carpenter, tutor, and founder of BlueWood Office and BlueWood Handyman. I help tradespeople like us build better businesses — and that includes building better websites.
Most tradies now know they need a website. But far too many of us have websites that just sit there doing nothing — no leads, no bookings, and no admin time saved. That's not good enough anymore. So here's the question: is your website doing any actual work for you?
In this guide, I’m going to walk you through 5 essential features every tradesperson’s website should have to actually make your life easier — not harder.
Think of it like this — online reviews are today’s version of word of mouth. If your customers love your work, you want that praise right at the top of your website. Not in a dusty testimonial page that no one visits. Not copy-and-pasted quotes that look fake. I mean real, live, automatic reviews from your Google Business Profile.
I use the Elfsight Reviews widget on my site to automatically display my latest reviews — it’s front and centre. It builds trust instantly, especially when you pair it with a visible star rating badge.
📋 2. Enquiry Form Connected to Your CRM
Your website should have a dedicated enquiry page with a proper form that captures all the basics: name, address, job type, phone, email, and a short message. You can even let them upload photos.
I link my enquiry form to Zoho CRM, so everything gets saved in one place. From there, I can send estimates, follow-ups, reminders — the works.
Set up an auto-reply like: “Thanks for your message. Please fill out the enquiry form here: [link].” It saves you replying immediately while still giving the client something to do.
Tip: Use WhatsApp Business with a virtual number so your personal contacts stay separate.
🧱 Bonus: Your Website Is Just the Tip of the Iceberg
Behind these tools is a whole ICT system that supports your business — marketing and sales, admin and customer care, bookings, and finance. I call this the F-SMART-F framework and I’ll be covering it more in upcoming posts.
If this post gave you an “aha!” moment about your own site, feel free to share it, comment below, or give the YouTube video a like. Let’s build better businesses — one solid website at a time.
Written by Conrad – Carpenter, Tutor, ICT Consultant, and Trades Business Advocate
Comments
Post a Comment