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Sole trader? Here’s why you need proper Website and ICT Setup

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TL;DR: If you’re a sole trader, your ICT is the engine room of the business. Get it right and you’ll look professional, get found online, book jobs faster, and keep tidy records without the faff. Our Digital Starter Package sets up the essentials—website, email, CRM, bookings, invoicing, analytics—so you can get on with the work and stop wrestling with tech.

Why Sole Traders Need Proper ICT (No, Not “Just a Gmail”)

Your clients judge your professionalism in seconds. A clean website, proper email address, working forms, and quick responses make the difference between a booked job and a missed lead. Good ICT (Information and Communications Technology) also means fewer admin headaches and clearer finances.

  • Professionalism: yourname@yourbusiness.com beats free email every time.
  • Findability: Google Business Profile + basic SEO = local leads.
  • Speed: online enquiry + bookings = less phone tag, more work done.
  • Cashflow: estimates, deposits and invoices sorted in one system.
  • Clarity: analytics tell you what’s working so you can do more of it.

See the Digital Starter Package & Pricing

What’s Inside the Digital Starter Package

(Everything set up for you—configured, connected, and documented.)

  • Domain & Professional Email: register/verify domain, set up Google Workspace email.
  • Website: Google Sites starter website with core pages and enquiry form.
  • Blog: Google Blogger connected to your site for regular content.
  • Google Business Profile: create/optimise listing so locals can find you.
  • CRM: Zoho CRM with a simple pipeline (Enquiry → Estimate → Booked → Won/Lost).
  • Bookings: Zoho Bookings for online appointments and deposits.
  • Invoicing & Payments: Zoho Books + Stripe connected for quotes, deposits & invoices.
  • Phone & Messaging: virtual number (e.g., CircleLoop) + WhatsApp Business setup.
  • Reviews Widget: Elfsight (or similar) to display Google reviews on your site.
  • Analytics: GA4 + Search Console installed and verified.
  • Security & Admin: passwords, access, and a simple SOP so you can run it, or we can.

Start Now – Send an Enquiry on the Website

How It Works (Fast & Painless)

  1. Quick call: we confirm your trade, service area, and priorities.
  2. Build: we set up your stack (Google + Zoho), connect it end-to-end, and launch your site.
  3. Handover: you get logins, a simple workflow, and short how-to videos.
  4. Optional care: light monthly maintenance if you want ongoing help.

Results You Can Expect

  • More enquiries: website + GBP + forms + bookings = consistent leads.
  • Less admin: estimates, deposits, and invoices in one place.
  • Better decisions: analytics show where leads come from.
  • Professional brand: trust from the first click.

Is This Overkill If I’m Just One Person?

Nope. This is exactly when you need it most. Good systems make a one-person business feel like a team—without hiring one. As you grow, the stack scales with you.

View Package Details & Pricing (from £499)

FAQs

How long does setup take?
Usually 1–2 weeks depending on domain verification and how fast we get assets (logo, photos, service list).

Do I have to move from my current email?
You can migrate or we’ll set up new accounts cleanly—your call.

What if I already have some of this?
Great— we’ll audit, tidy, connect, and fill the gaps so everything works together.

Next Steps

Ready to look more professional, get found locally, and take bookings while you’re on the tools?

Got a question about ICT for your trade? Drop a comment below — we read every one and it helps other sole traders too.


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