Disclosure: This post may contain affiliate links. If you use them, we may earn a small commission at no extra cost to you. Thank you for supporting our work. TL;DR: If you’re a sole trader, your ICT is the engine room of the business. Get it right and you’ll look professional, get found online, book jobs faster, and keep tidy records without the faff. Our Digital Starter Package sets up the essentials—website, email, CRM, bookings, invoicing, analytics—so you can get on with the work and stop wrestling with tech. Why Sole Traders Need Proper ICT (No, Not “Just a Gmail”) Your clients judge your professionalism in seconds. A clean website, proper email address, working forms, and quick responses make the difference between a booked job and a missed lead. Good ICT ( I nformation and C ommunications T echnology) also means fewer admin headaches and clearer finances. Professionalism: yourname@yourbusiness.com beats free email every time. Findability: Google Business Pro...
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