The Importance of Local SEO: Optimizing Your Google Business Profile for Better Local Search Visibility * This post contains affiliate links. See our policies for more details. If you’re a local business owner, especially one that provides services like plumbing, home repairs, or handyman work, you probably already know how competitive it can be to stand out in your community. In today’s digital-first world, most people turn to Google when they need a service, and the businesses that show up at the top of those search results get the calls, the enquiries, and the work. So, how do you make sure that your business shows up when potential customers are searching for services near them? The answer is simple - local SEO . Local SEO is all about making sure your business ranks well for people searching within your local area. One of the best (and easiest) ways to improve your local SEO is by optimising your Google Business Profile (formerly Google My Busi...
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